Scaling Casida to $10M ARR
- Bloom & Press
- Beauty & Skincare
- Custom Shopify Store Development, Shopify Plus Development, Shopify Maintenance & Support
The Challenge
Casida had outgrown their template-based Shopify store. Page load times exceeded 6 seconds on mobile, their conversion rate had plateaued at 1.2%, and their existing theme couldn't support the product customization features their customers demanded. They needed a complete rebuild without disrupting ongoing sales.
The Solution
We designed and built a custom Shopify Plus store from the ground up, focusing on mobile performance and conversion optimization. The new store features a custom product builder for skincare routines, personalized recommendations based on skin type, and a streamlined three-step checkout. We migrated all existing customer data and order history seamlessly.
About the Project
When Bloom & Press approached us, they were doing $4M in annual revenue on a Shopify store built three years earlier using an off-the-shelf theme. The store had been customized extensively over the years, resulting in a fragile codebase with dozens of conflicting apps and scripts that pushed mobile load times above 6 seconds.
Our approach started with a two-week discovery phase where we analyzed their analytics, conducted user research with their customers, and mapped out the ideal shopping journey. We identified that their skincare routine builder—a key differentiator—was buried three clicks deep and had a 90% abandonment rate.
The new store launched on Shopify Plus with a custom-built routine builder front and center on the homepage, lazy-loaded product imagery, and a checkout flow reduced from five steps to three. Within three months, their conversion rate nearly tripled, and mobile performance scores jumped from 32 to 94.
Post-launch, we provided ongoing optimization through our support plan, running A/B tests on product page layouts, checkout copy, and promotional banners. Twelve months after launch, Bloom & Press crossed $10M in annual recurring revenue.
The Results
0.4%
Conversion Rate
0.8s
Mobile Load Time
$0M
Annual Revenue
0%
Organic Reach Increases
Moving our store to Shopify felt overwhelming because we couldn’t risk losing products, customers, or order data. North JS Tech guided us through the migration and kept us informed throughout the process. Launch day was far less stressful than we expected.
